Category Archives: Articles

How to Write Effective Descriptions for Your Jewelry Website

Why are Effective Product Descriptions so Important? Images can grab your client’s attention, but they are not enough if you want to be successful with your jewelry website. Not only do well-written product descriptions help your client understand all the benefits your jewelry has to offer, but these written words will also improve your search […]

Diamond Appraisals – Worthless or Worth It

Diamond appraisals can be tricky business. First off, virtually anyone can call themselves an independent jewelry appraiser. There is no law requiring appraisers to be licensed in the same way that lawyers and physicians are licensed. Grant it, there are associations, schools and institutes that jewelers can attend in order to become qualified to appraise […]

Indian Wedding Wear Fashion

Indian weddings are known for their grandeur and majesty. Glittering decorations, sparkling jewelry assortment, opulent wedding wear collections, lavish cuisines, all sum up to bring out a grand occasion which ultimately plays a pivotal role in the lives of the bride and the groom. Anarakali salwar kameez for the bride’s friends and cousins, lehengas and […]